Nobody's first hundred orders came from SEO. Here is the honest breakdown of where they do come from, and the work each one takes.
BizRyn journal
Selling online in India,
explained properly
No growth-hack listicles. Each guide is the version we would give a friend opening their first shop — numbers, edge cases, and the parts that go wrong.
Money & tax
GST for online sellers in India: when you need it, what you file, and what changed
A plain-language guide to GST for Indian ecommerce sellers — registration thresholds, marketplace rules, TCS, HSN codes, input credit and the returns calendar.
Marketing
Instagram ads on ₹300 a day: a test plan for small Indian stores
How to run Instagram ads on a small budget and get a real answer — the 14-day test structure, the four numbers to watch, and when to stop spending.
Shipping
Cash on delivery without losing money: how to cut RTO in an Indian store
Why COD orders come back, what each return-to-origin really costs, and eleven tactics that reduce RTO — address checks, confirmation messages, prepaid nudges and courier choice.
Money & tax
Payment gateways in India compared: charges, settlement times and the fine print
How Indian payment gateways actually charge — MDR on cards vs UPI, settlement cycles, setup requirements, chargebacks and the hidden costs that show up in month two.
Shipping
Ecommerce shipping charges in India, decoded: slabs, zones and volumetric weight
How courier pricing actually works in India — weight slabs, zone bands, volumetric weight, COD fees and RTO — with worked examples and the packing changes that cut your bill.
Conversion
How to write a product description that sells: the seven questions it must answer
A template for ecommerce product descriptions that convert — the seven buyer questions, the structure that answers them, and worked before-and-after examples.
Money & tax
How to price a product for online selling in India (with a formula that survives shipping)
A pricing method for Indian online sellers that accounts for courier slabs, RTO, payment fees and discounts — plus when to raise prices and how to test it safely.
Conversion
Product photography with a phone: a repeatable setup that beats most studio shots
A window, a sheet of paper and a phone. The exact setup, settings and shot list for ecommerce product photos that convert — plus the five mistakes that cost you sales.
Platforms
Shopify vs WooCommerce for Indian sellers: the real monthly cost, not the sticker price
A line-by-line cost and effort comparison of Shopify, WooCommerce and done-for-you platforms for sellers in India — plugins, gateways, hosting, and the hours nobody prices in.
Starting out
How to start an online store in India: the nine decisions that actually matter
A practical guide to launching an online store in India — what to sell, where to host it, GST, payments, shipping, and the first-week checklist that gets you real orders.
Starting out
What it costs to start an online store in India: a line-by-line budget
A realistic first-month and first-year budget for an Indian online store — inventory, packaging, shipping, software, ads and the costs first-time sellers forget.